During my career as author, I've had four agents, two publishers and many, many "please sends." It was a long, long journey to success, and patience is really called for, but I'll share what I've learned as an author.
My master plan as author, back in 1993 was to pitch a NONFICTION project that no one could resist. Get published. Then use my credential to get an agent. Up until then, I had good success with "please sends" from agents but I'd get variations on "loved your book, but not for us." (Those were the polite ones).
Thank goodness I had a background in marketing, and my living was established, because as a writer (other than as an ad copywriter - my day job) I'd be starving. Plus, I parlayed my marketing expertise into my non-fiction project.
I learned five lessons from my fifteen year journey:
LESSON ONE: Unsolicited Proposals to publishers work! Yipee!
1. I received FIVE please sends from publishers, and a SIMON & SCHUSTER editor PHONED ME (I remember that day... I was in the Apple Store buying my first Mac laptop... a big, happy day all around). While I was fishing for my credit card, she phoned and made me a pre-emptive offer with a $65,000 advance.
2. Of course I didn't think about it. I probably should have, because I did get two other offers.
3. So, here's the lesson I learned: NO agents responded to my query, even months later. FIVE publishers gave please sends. Simon & Schuster bought by phone with a big advance.
So, to me, this meant: agents aren't necessary to get published, even with the big five. That lesson stuck with me. I think my advance was probably as high as any agent would have secured.
I did parlay my nonfiction project into many "please sends" for my fiction projects, which resulted in ten years of with agents who couldn't close my novels. I assumed I needed an agent because every book and expert gave variations on: "Fiction writers must have an agent or they will never be published."
So I locked myself up with agent after agent.
LESSON TWO:Top agents can be closed by authors, but do you want to? They all gave variations on "love this book, this will sell."
But, as it turned out, (and I'm generalizing a bit) these top agents seemed only interested in the top five publishers. Now, once one of these agents pitches and loses to these top five, the next big agent has no chance. It's been pitched already. It's dead.
So, agent after agent I fired. I found new ones. Similar stories. Finally, all the top agents were gone. The big lesson... they don't pitch to the indy's and they only want the big deal.
SO. That suggests smaller agent right? NOT REALLY.
LESSON THREE:Smaller agents have no great chance of getting you read than YOU DO. I've learned that, too. That's lesson three. Most indie publishers will read without agented sumissions.
Finally, I peeled off and represented myself. I started submitting to INDIES (like Kunati, but, of course, back then Kunati didn't exist... small publishers with vision, though. I had many please sends from indy's. So, who cares if it's not Simon & Schuster.
LESSON FOUR:Publishers expect authors to market themselves, even the big publishers. Smaller publishers tend to partner with authors (with a better possible outcome, if the author is a hard-working promoter).
So, I came to believe, with near religious zeal, that Indy's are the way to go for DEBUT authors. The advances are small but you save a lot of time by submitting WITHOUT an agent, and if they sign you, you've built a direct pipeline to the publisher, editor-in-chief, marketing people... it's wonderful.
LESSON FIVE:The only secret is to "take control of your own destiny." If you sign with an agent, make it short term and control the relationship. if you are debut, I'd suggest you try the indy's first -- and built your brand and author name. Larger publishers will remember your first book when considering your second. Learn the lessons on your debut novel with a publisher who will support, nurture and work with you and help you:
- do events
- speaking engagements (this is why I got the big advance above)
- blog
- arrange signings
- radio publicity
- press releases.
You'll never be disspointed if you research, plan and take charge of your own careers. Agents can't do that. Neither can publishers. But, most of my author friends seem to believe agents and publishers make or break authors. It has never been so. You make or break your career.
Posted by:
Derek Armstrong