I've been howling for years about the spinelessness of the US book
publishing industry when it comes to "returns" from bookstores. US
books are not "sold" to bookstores; US books are essentially on
consignment at US bookstores.
My nonfiction books have sold in excess of 600,000 (count 'em) copies.
Yet, that is a bogus figure because, according to industry statistics,
40% of my books that were "sold" to bookstores were actually returned
by the bookstores. In other words my books have shipped a lot more than
600,000 copies!
I have a "reversal of rights" for all my now long-out-of-print books,
yet for years my publishers (HarperCollins, St. Martin's Press, Berkley
Books) kept accepting copies back from the bookstores.
"Reserve against returns," that nasty little clause in contracts to
which authors have to agree, assures that even moderately successful
writers will have to keep eating rice out of the back of the cabinets
while knowing that the publishing house is holding back cold hard cash.
Why can't the US be more like New Zealand?
Richard Charkin, former CEO of Macmillan Limited London, visited New
Zealand bookstores, and when he returned to the UK, he wrote in his
blog:
"When a bookshop orders a book, the responsibility for selling it is
theirs. If it does not sell, the cost of the mistake belongs to the
bookseller not to the author."
"Are there millions of unsold books washing around New Zealand
bookshops? No. Booksellers have had to develop a sense of their market
and they have - New Zealand booksellers are the best in the world and
they sell the most books per head in the English-speaking world."
What's the message here?
Are publishers so intimidated by the major chains like Barnes &
Noble, Booksamillion, and Borders Books and the independent bookstores
that publishers can't find the spine to say: Too late! You bought 'em.
You keep 'em. You sell 'em.
What does the vendor contract say about the date after which books may
not be returned? Who is looking the other way when these books are
allowed in the back door of the distribution centers?
I remember calling my editor and asking why in the world my books were
being returned years after they had shipped. The answer I got was
"that's the way it is."
Stop it! Stop it and bookstores will pick books more judiciously. Stop
it and the publishing industry will begin a long-needed self-correction.
As an author, I'd much rather know a royalty due is a royalty paid. As a publisher, I'd much rather know a sale is a sale.
Posted by: Lynne Scanlon