This week, a “close friend” of O.J. Simpson offered Kunati—a publisher focused on “controversial and provocative books”—a tell-all book project: “O.J. told me that I was the only man he was comfortable enough to talk openly with. Web of Controversy will remove the public facade of O.J. Simpson.” Nice friend. More O.J. controversy. Will it sell? Almost certainly.

Condemning Controversy?

Why are readers receptive to controversy? Judging from a report I received this week—the Library Open Access report “Tracking Challenges in Libraries: 2007 Results”—the opposite is true. Patrons are vocal in condemning anything notorious or contentious. It seems that some library patrons would bring back book-burning. So, why do Kunati’s provocative books sell so well? Why do controversial books such as The Da Vinci Code become bestsellers? How is it that publishers can turn controversy into bestsellers and provocation into opportunity when some readers seem vocally in favor of censorship?

Violence, Racism and Promoting Witchcraft

The easy answer seems to be the power of the silent majority—enlightened readers—voting for freedom and fun with their wallets. Librarians, publishers and booksellers continue to offer these books despite a vocal minority. Among the condemned titles from library patrons in the “Challenges” report were: Oliver Twist (for violence), Brer Rabbit and Tar Baby Girl (for racism), and—of course—Philip Pullman’s Golden Compass for religious viewpoints. I recall Harry Potter being on a previous list for “promoting witchcraft.” The list of 36 “patron condemned” books in the 2007 list included my favorite classics, making me wonder if this is indeed a 2007 report. Fortunately, the librarians—stewards of free thought—denied all requests to “burn” or remove books.

What’s so Controversial?

A quick analysis of this most entertaining report from librarians shows the most common reasons for requests to “pull” books off library shelves, in order of prominence, were: homosexuality, religious viewpoint, sexually explicit language, violence, offensive language. Thank goodness for librarians, otherwise all of my own novels would be burned:

• The Game: let’s see, explicit violence, offensive language—it is a thriller, after all

• The Last Troubadour: ah, religious viewpoint for its portrayal of the Cathars as heroes and the Inquisition as evil?

• MADicine: oh, probably everything on the no-no list.

I suppose I’d be in good company with nearly all of Kunati’s popular books—including a Pulitzer Prize-winning author and a NY Times bestseller. Not to mention the rest of the “challenges” list: Exit to Eden, The Monkey King, Perks of Being a Wallflower, Rainbow Boys, Fly on the Wall, and the entire religion-based bestselling Left Behind series.

Steve Jobs says, “No One Reads Anymore.”

It seems that Apple’s Steve Jobs believes “people don’t read anymore.” The computer guru declared in his keynote at MacWorld 2007 that Amazon’s new e-ink reader was “dead on arrival” with a sweeping, and inaccurate, statistic: “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year.” Good to know, Steve. I guess Job’s forty percent only read controversial books?

According to a landmark study of 10,800 Americans by Persona Corp in 2007: 30.6% “Can’t live without books”; 23.4% “LOVE books”; 20.9% “Read regularly”—totaling 74.9% of all Americans. I guess it depends on whether you make phone gadgets or publish books which survey you trust, although a quick look at actual book sales indicates Persona’s study is closer to the right number.

Book Sales Over 36 Billion Net in 2007

Net revenues on book sales, according to The Book Standard, were up another billion dollars to $35.69 billion net sales in 2006 and another 1% up in 2007. After removing the 162 million in sales, which are exports, this translates into approximately billions of books sold in a nation of three hundred million. Even a rough averaging works out as every man woman and child in America reading at least 12 books each. Clearly, Steve Jobs has some research to do. And Amazon’s out to prove Steve wrong, putting all their sizable marketing muscle behind the Kindle, a device that, by all accounts, might become the iPod of e-books.

Librarians and Publishers Do It For Love

Contrary to the doom and gloom scenarios often painted in the trade news, books are not only alive and well and flourishing (sales continue to go up, and contrary to Steve Jobs, we’re reading books) but the trade remains an important champion of free thought and free will. Is there anything more important to a free nation of free people? I don’t think so.

So next time you visit your public library, don’t forget to shake your librarian’s hand and say “thank you.” Independent booksellers and small press publishers—who publish and sell books for love, not profit—equally deserve the support of free-thinkers everywhere. I’ll go one step further, at risk of offending my beloved indy booksellers—bravo to Amazon, for ignoring the e-book’s checkered history and coming out with the Kindle. We may be a fragmented industry, but we come together for freedom—and we do it for love.

Posted by: Derek Armstrong