Even if you are a dedicated liberal Democrat with a jones for anything Kennedy, do you really think Ted’s book is going to be interesting? Do you really think he’s going to write about the alleged philandering, partying, Chappaquiddick, dysfunctional relatives, misogynistic nephews, and homicidal cousins? If he does, I’ll shell out for a copy. More likely, he’ll tell us about his life in government and gloss over the rest. I’m sorry, but reading about that sounds like an intellectual form of “water boarding” (definition: A weird and legally questionable torture technique).

As publishing professionals, let’s follow the money. No, let’s fantasize about the money. An 8 @#%* million dollar advance! How many independent publishers can compete with that? It’s a rhetorical question and I assume we all know the answer. Grand Central, formerly part of Time Warner AOL, now part of Hachette, a French based, otherwise referred to as “Freedom,” 10-figure communications conglomerate, won the competition to publish the book. The French have always had a thing for the Kennedys, Jerry Lewis, and the willingness of Americans to bleed out on French soil.

In the days when book publishing assets were actually owned and controlled by the people whose names were on the mastheads, we were all independents. Some were big and some small, but the buck always stopped at the desks of the people who owned the firm and only cared about publishing books.  There’s no way that kind of money would or could have been concentrated on a single acquisition. Banks would not have extended that kind of credit line to even the largest houses, and there were not any multinational conglomerates in command yet to subsidize outsized advances and write-off the subsequent losses.

In less than a generation, a huge dichotomy has developed between the mega houses and everyone else. Except the term “mega” is misleading, because within the body of the conglomerate, the trade book publishing assets may amount to little more than the tip of one small toe nail. The book publishing companies get pulled around and traded like indentured servants. Firms like Grand Central have nothing to say about who owns them or from which nation their flag is planted. Perhaps there’s no reason to care, but most American book publishing assets aren’t domestically owned and haven’t been for years. This isn’t to suggest that the American based editors and other professionals are not entirely dedicated to their craft, but it does mean they ultimately have to answer to powers that would otherwise have nothing to do with the book business or this country. For them, it’s business. So at the end of the day, retiring Presidents and politicians can look forward to trading their connections and influence for multi-million dollar book advances; on the surface, all they have to do is deliver an “acceptable” manuscript. Behind the scenes? Well, what would you do under the radar for 7 to 8 figures?

Let’s go to the proverbial Main Streets, where privately owned publishing companies still exist and often thrive. This is where the real passion for books will be found. The only inhibitors will be poor choices or practices by the proprietors. This is probably not the soil within which the Kennedys and other celebrities will plant their so-called books. But it is where the word “independence” achieves its highest meaning and purpose. If there’s ever a day when conglomerate publishing is entirely controlled by “other” agendas, independent publishing will be here to save everyone.

Posted by: Jeff Herman

I can’t claim to be a F-O-J (friend of Judith’s). I have met her professionally on a few occasions, I know people who know her, and I know people who talk about her; there’s only a few degrees of separation between Judith and myself. And now I want to write about her, because she’s in the news again and is the most interesting book editor in memory to cross an otherwise boring stage.

About 18 years ago I had a private lunch with Judith Regan. I remember it and doubt she does. I was a young insecure literary agent and she was a youngish fledgling book editor at Simon & Schuster. I didn’t guess that within a few short years she would become the most dynamic and innovative editors in the business. In fact, it seemed that most new editors moved in and out of the business with silent velocity. I recall she was above average looking and had a great sense of style in the way she was dressed and groomed—a genuine head-turner in a town that boasts a lot of them, and in a business that’s known to clone blandness.  I was especially impressed by her sun glasses, or at least that’s what stays with me. I can’t say that I detected a sense of humor per se, but there was a mix of irony and sarcasm in her, and I suspected that if and when she laughed, it was noticeable and for good cause.

She was a high-strung Type-A personality, which is normal for a mid-towner in the middle of the week at mid-day. She was new to her job and had not yet made any big acquisitions. She explained she was recruited because of her Hollywood/LA LA Land connections, which made her a different species than her Ivy League in-bred colleagues. She expressed her dismay that “they” assumed she could simply open her Rollodex and recruit the rich and famous, and infamous, to write books real people would buy. Ms. Regan felt pressured to prove herself, and was willing to display her anxiety about it.

It was a warm humid New York kind of day and I failed to dress appropriately for the venue she selected, which was the NY Women’s Republican Club. Go figure. Because of me, we were not allowed to eat in the main dining area and were exiled to a side-room. I apologized for being “dressed down”, and she expressed her honest view that I should have known better. She was right. That and a cluster of similar experiences finally disciplined me to dress well. It became a habit to wear nice slacks and a collared shirt on days no meetings were scheduled, and a suit if I had appointments. Now I live and work in the countryside, and dress accordingly.

Back to Regan. With the speed of a comet, she became the “It Girl” at Simon & Schuster, and then seemed to be given a piece of the lease at Harper & Collins, where it was made clear that iconic Rupert Murdock personally liked her a lot. The rest is history. She made a lot of money for everyone, whereas most editors don’t. She hired her own publicist and became a celebrity, whereas many editors may not even recognize themselves in a mirror. She published books of so-called high cultural value and books that some people considered repulsive. Most of them made money, whereas most books that get published don’t.

Ms. Regan wasn’t a criminal and was a proven rain-maker beyond compare. So what was the problem? The answer to that loaded question is stuffed with years of bruised egos, resentments, dramatic interactions, steamy sexuality, and not always unreasonable concerns. I don’t have the inside story, but the trajectory of her Ms. Regan’ nine-figure law suit will surely uncork a rash of lushy gossip-geysers that most of us will enjoy immensely.

In closing, Harper Collins shouldn’t have lost Ms. Regan as a publisher and shouldn’t have acquired her as an enemy. Like a Hindu Goddess, she can either create or destroy with much more power than most individuals dare to aspire for.

Posted by: Jeff Herman

Norman Mailer, one of the leading American icons of contemporary American literature, is dead.

Presumably you already knew that. But I am not here to praise, or disparage, Mr. Mailer’s work. I can’t, because I never read anything he wrote. His hardcover books always looked too thick and heavy for my squeamish tastes. And they always seemed to be pushing the list price envelope by $5 to $10, as if it was assumed the rich elites would reliably consume his books with great velocity without bothering to note the price. I suppose they did. I don’t recall seeing Mr. Mailer’ books in post-hardcover paperback, though they must be. I probably didn’t notice them because I wasn’t looking for them.

I was also somehow repelled by the Mailer head shots that seemed to crown his books. The imposing images never struck me as joyful or easy going. There was pain, even agony, in the wrinkle-lined eyes, and a possibly abrupt rudeness around the mouth. I could imagine myself in his presence being incessantly lectured to about the ways things were and should be. I didn’t think he would care about what I thought, or take the time to listen. Though as a successful novelist, he must have possessed an intuitive ability to absorb other people’s personalities and sentiments. Let me be clear, I never met Norman Mailer and never had any opinions about him whatsoever, until his death made me think about him.

Mailer literally lived in a glass dominated house for all to see. In fact, it would have been easy to throw bricks into his living room, and then disappear into a crowd. I sometimes wondered if any one ever did. His impressive apartment faced the Brooklyn Heights Promenade, where thousands of people walked within his view every day, though most of them probably didn’t know or no longer cared.

I have spent almost all of my adult life in the book business, and have lived more in New York than elsewhere. Yet, I don’t think I have ever had a conversation with anyone about Norman Mailer’s books, but I can say that I have heard his name and perhaps even said his name many times over the years, always in the context of his being Norman Mailer.

The name Norman Mailer was, and still is, an unmovable brand, like Andy Warhol, and Joe DiMaggio, and JFK, and numerous others. Most people who connect to the energies of these powerful names have little or no awareness of what any of them actually did when they were in their primes, but the names have become immortal adverbs through which to express certain meanings and feelings, they even show up in random songs, but it’s not yet known if Mailer will reach this rare pantheon in years to follow.

What’s the point of this blog? Well, Mailer was a major American celebrity, at least through the decades prior to the ’90s. His name was dropped in conversations; people were excited if they saw him in person; he was the frequent subject of rampant gossip and inane gibberish, and he would show up in high profile venues and situations that had nothing to do with his actual “job,” which was nothing more or less than writing. His name was used to help define an exalted “form” of writing and journalism. How many living or recently deceased writers can we say all this about?

Frankly, for those under 40, Mailer may have already been a vague ghost for a long time. But then who do they have instead?  My point exactly.

Posted by: Jeff Herman

It’s interesting to note that the OJ book, which is independently published, continues to thrive as a bestseller. This should not surprise anyone. It vindicates Judith Regan’ commercial instincts and is why her peers and over-lords at Collins initially supported the acquisition. So OJ potentially “outs” himself as the killer. Why does that offend anyone? It would have been more offensive, and boring, if he wrote a book trying to prove that he didn’t do it. But people are always looking for reasons to get on their self righteous high horses, which can lead to censorship and often misses real opportunities to be useful.

The bottom line is that bloody true crime stories are commercially reliable, and that the OJ fetish is not yet ready to fade away.

The book became too hot a potato for any large corporate house to handle, which proves one again why independent publishing can, and must, thrive. While IF I DID IT isn’t an important book by anyone’s standards, it’s vital that a non black market venue existed for it to be published and widely distributed. All too often, and far below the public’s radar, countless good books are effectively terminated by the large corporate entities due to their lack of faith that enough people will buy them. But this is often due to a corporate culture that squelches risk taking, innovation, or anything that springs from gut instincts. Editors at large houses have to be mindful of their career tracks; it’s simply too risky to advocate for decisions that might end up losing a lot of money. Of course, independent publishers can go out of business for losing a lot of money, but they are also more likely to successfully follow their passion, not just their fears.

James Frey is in the news this week, but in a relatively silly and quiet way. Some kind of class action suit was settled that provided various lawyers with hundreds-of-thousands of dollars in fees, about $200,000 for random charities, and nominal refunds for the 2,000 or so consumers who feel compelled to demand them. But the need for the law suit is extremely confusing, because the publisher had already promised to give people their money back on demand. It may be safe to conclude that some savvy lawyers saw an opportunity to make some money for no good reason, other than the fact that they could.

The above scenario set back Random House and its insurer nearly a million dollars, and for what? Imagine how many books an independent house could publish with that much extra cash; which brings me to the real point. A dozen or so independent houses should form a consortium dedicated to the purpose of launching class action suits against their large corporate brethren. Only in-house lawyers would be used, thereby avoiding massive contingency fees. In any given week there must be at least one stupid thing one of the large houses does that is class-actionable and settleable. Eventually, the program can be structured so that the large houses simply pay a negotiated annual fee in exchange for not being hit by any class action suits. Sort of like protection money. Absurd? Well, is the current reality any less absurd? Are independent publishers any less deserving of such windfalls than vultures-at-law, especially since the money derives from the corporate supported houses?

Posted by: Jeff Herman

Americans remain blissfully unaware of the talent of Manchester United and England football player Wayne Rooney. On the football pitch, Wayne has few rivals and he is a sports personality whose talent transcends sport to media superstardom. Even as a better player than David Beckham, he will never rival him as a star: He doesn’t have the looks, but he will be big. On the other hand, his girlfriend/fiancée may become bigger than Victoria Beckham and the glow of Wayne’s stardom has reflected on her since they were engaged when she was 17. You see, 21-year-old Coleen McLoughlin has reportedly just signed a five-book deal with HarperCollins. Admittedly this is on the back of her successful autobiography Welcome to My World (Oopps, I almost typed “Wayne” there…) but, without Wayne would there have been an autobiography at 20 years old?

A quick look at the top-seller charts on both sides of the ocean over the past few years show they are replete with celebrity tell-alls and ‘biographies’; there is even an infamous “I didn’t do it but I could have done it” killer celebrity bio. Katie Price (AKA “Jordan” the model) also penned her bio – twice, in fact, inside two years – to great commercial success and has also benefited from the largess of publishers. As I write, Jessica Seinfeld (who, according to Jerry, clearly doesn’t need the money) is leading the pack on Amazon.com: Not that there’s anything wrong with that. 

On the other hand, perhaps there is something wrong with that from the standpoint of our elitist preoccupation with awards. In the UK, the Booker Prize was announced together with a scolding from the judges that great literary works are not adjudged properly or well by the gatekeepers of our awareness: That would be the newspaper reviewers. At least those that are still alive and critiquing (perhaps there are more in the UK than here). It won’t be long before there is a crisis of conscience over reviewing in the UK as well. In the US, the Quill Awards passed with barely a ripple – less than 50 citations in Google News as I write this. I get more than that. 

Awards don’t matter to the average reader and, while I will roll my eyes at Coleen’s book deal, the fact is that HarperCollins and the other publisher’s who solicit these deals are delivering content that the masses want, which the reviewers will pan and the award-givers ignore. And I guess so what? If there is any downside, it is that the amount of cash allocated to these celebrity titles doesn’t leave too much left over for those of us found lacking in the celebrity department. 

Posted by: Michael Cairns, Information Media Partners

Is it time to revise the manner in which the publishing industry establishes standards for the industry? The pace at which the industry is moving suggests that the model of serial committee meetings staffed by over worked volunteers may no longer be an optimal solution.

Into a vacuum does a 'standard' establish itself and I believe the RFID situation in the library community is just one example. In the absence of a universal approach to RFID tagging in the publishing and library community we now have several vendor specific 'standards' that mitigate some or all of the benefits of the technology itself. Time to deliberate and debate ad nausea is a luxury we can't afford when digital content and transaction models are changing rapidly, so I was interested to see the following comment from BISG regarding digital content:

“The committee will work to find solutions that will benefit the entire book industry – publishers, retailers, search engines, authors, wholesalers and distributors – by improving the process by which online book content reaches consumers. To expedite standards development at a time when the book industry is moving rapidly forward, the Committee will start its work using a briefing paper, requirements, and draft specification that were developed within the Association of American Publishers (AAP) to serve as frameworks for further work.”

It will be interesting to see how this develops; however, just making the old system work faster may not be enough. An alternative approach could be to establish a forward thinking (anticipatory) approach to new standards development. Importantly, a small 'reconnaissance' team that sits permanently could identify new standards needs and establish a minimalist framework for these new standards. This framework could include the identification of less than 10 data elements and with definitions that would immediately enable standardization at a very basic level. This group would generate standards projects based on submissions from the community as well as from their own initiatives.

Once the framework was completed the new born standard would be published and passed on to the committee best suited to expand on it and extend its relevance. In some cases, the standard could remain dormant and/or industry participants could submit their own amendments and additions to the standard rather than wait for the committee to define new data elements and requirements.

Posted by: Michael Cairns, Information Media Partners

Maybe you don’t know what a Radiohead is but you can bet your children do and moreover they have probably recently made a rational economic decision on the value to them of the band’s most recent album. Why is this important to book publishers? Well directly perhaps not so much, but the indirect impact of what Radiohead announced last week will be significant to all media including publishing.

As an established band, Radiohead have a large existing fan base and they are taking their music directly to this fan base by releasing their new album via download at whatever price the fan wants to pay. If the fan believes as stated by one of them, that the band is ‘rich enough’ they can pay 99cents for the entire thing (they could get it for free) or they can pay a traditional retail price of $12.95. Whatever. Radiohead receives all the revenue rather than having to split a fee with a recording company. Suddenly, after nurturing and investing in Radiohead over the past 10 years there is no longer a place for the record company. Is this fair you wonder? The question really doesn’t matter because the old model of artist development is dead.  Music companies are going to have to create a new model where reliance is not so much on revenues derived from recordings but shared across the pantheon of revenue opportunities from merchandising to touring to music publishing. The transition will be brutal for both the artists and the recording companies.

Radiohead finished recording their new album only 10 days before they released it via their web site.  Fans have two product choices: They can take a download and pay what they want or they can have a download and preorder a traditional CD and book package. The latter will be release in December. I expect that despite the availability of the download many fans will either buy the CD package initially or return later to buy it. Radiohead are likely to make a pile of money from this model both because of their fan base and due to the publicity that the action has generated. Typically a band would make more money touring than they would from CD sales mainly because their cut of the full retail price is so small. It is because they have so little to lose and that they want to get people to come out and see them that more bands will elect to forgo CD royalties in order to build tour revenues.

Back to publishing. What happens when John Grisham or Stephen King decide to forego a publishing contract and go direct? Well the truth of the matter is that it is already happening. Remember The Long Tail? The book was available for review and comment online long before it was finally published and this not only helped the author fine tune his argument it increased publicity for the printed book. There are other examples and the model will become more prevalent where authors either independently or with a publisher’s collaboration will allow free or discounted access to books both before and after publication.

The economic model may be less different between music and book publishing than is first thought. Related revenues in music come from merchandising and touring and in book publishing they can come from movie, tv, merchandising, and rights. Point is in both cases artists and authors and publishers and producers will increasingly be looking at the totality of revenue opportunities rather than in narrow terms. This could lead to some interesting new collaborations: the screen writer that signs a book deal with a movie producer, the musician who signs a CD deal with a book publisher, or the author that signs a deal with a tour organizer. To some degree these models are starting to become more apparent and as publishers we will need to think more creatively and in collaboration with the authors we publish so that we can remain competitive in an environment where the traditional boundaries are being eroded.

Posted by: Michael Cairns, Information Media Partners

What gives with these ‘literary’ competitions? Over the past year we have seen a number of large publishers launch the paper equivalent of American’s Next Top Model in a pageant likely to draw as much interest as the next blog launch: Oops, you missed it. As any aspiring novelist knows, assuming they are honest with themselves, the chances of getting a publishing house to respond let alone give their life’s work even fleeting notice is miniscule. Now this may not be the case with smaller houses but then who has the time or staff to review the slush pile with any degree of diligence? So, if the publishing companies are not facing some dire shortage of content what are they up to? Well just like American’s next Model, it’s really not about the pretty girls; it is about the people who watch the pretty girls. In the case of the publishing companies they are surely along for the ride as Amazon.com and Gather.com – two of the current partners of Penguin and Simon & Schuster respectively – look to increase awareness and traffic for their web based products and tools. So, should we be congratulating the publishing companies for being innovative and ‘with it’? This would be a reasonable reaction and perhaps they do deserve some kudos for the publicity and brand identification that goes along with the arrangement; however, these programs are paper tigers. I don’t believe they will have any positive long term impact on the publishing companies involved and in fact will influence a category of authors to associate Amazon, Gather.com and others as publishing platforms where they can develop, manage and launch their own content packages. Rather than partnering with these web platforms and social networks, publishers should be focused on developing their own capabilities that puts more control in the hands of their authors. In effect, publishers should themselves provide an umbrella of services for their authors that allow them to make some of their own decisions while still retaining the benefits of a relationship with a major publisher.
Posted by: Michael Cairns, Information Media Partners