I’ve already addressed what a review looks and smells like in a previous post, but recently I’ve been coming across some ethical conundrums, hurt feelings and other assorted downers that ensnare new reviewers from time to time.
I wondered if maybe I hadn’t gotten too far ahead of myself: what if you’re just starting out and don’t know what to expect? You just signed up for a shiny new blog, you’re dutifully trying to post every day, you attract a few readers, wrangle a few free books.
And then what? I asked around, and in particular, I wanted to hear from experienced bloggers how they faced an empty screen, and what went into their reviewing process.
The people I e-mailed are from the organizing committee over at Cybils, or the Children’s and Young Adult Bloggers’ Literary Awards (http://blog.cybils.com) now underway. They all have solid credentials as bloggers, having been at this for at least a couple days.
Online reviewers’ unique issues
Their problems finding words to describe other people’s words certainly aren’t new, but there are some novel problems in our online instant-reaction land when the white-hot flames of irate fans are always a mere mouse-click away.
There’s also a profound difference in temperament and training. When print critics come under fire, they’re usually bolstered by editors with ice in their veins. Most bloggers only have their spouse’s shoulder to sob on.
And kidlit bloggers, who often come from the ranks of librarians and teachers, are by nature a helpful lot. They aim to please. Send them a few books and they’ll review them. Send them a ton of books and they’ll review those too. Overwhelm them with your entire frontlist, plus everybody else’s frontlist, and they’ll slog through the stack, panicking lest they overlook one.
This is not good for having a balanced life, or getting supper ready on time, or preserving what’s left of your eyesight (not to mention sanity).
Another huge problem seems to be staying original when many people have reviewed the same material, or when the publisher sends out press packets with concise, pithy summaries of the book already. Is that stuff fair game?
I asked what makes for good, basic reviewing habits:
“Keep the audience in mind”
Kelly Herold, Big A little a (http://kidslitinformation.blogspot.com/):
1. I always throw away publisher material. Always. I find it can cloud my judgment if it isn’t completely a waste of time, which it often is. I especially find publisher info on picture books annoying. Why do I want 2 pages of text on a book with fewer words? I don’t.
2. Keep the plot summary to one paragraph.
3. In my case, I like to keep my reviews to 3-5 paragraphs tops.
4. Always quote from the book if possible so readers can get an idea of the author’s style.
5. Keep audience in mind: who is the book for? age range?
6. Anne has taught me that if it is a picture book, you have to learn to think critically about the illustrations as well. This has not been easy for me, but I’m working on it.
Ending? Don’t mention it. No, really. Don’t.
Jackie Parker, Interactive Reader (http://interactivereader.blogspot.com/):
The only thing I look at on the publisher’s accompanying propaganda is the contact information for the publicist. Never know when that will come in handy...
I started to avoid reading jacket flaps or reviews past the first paragraph because I found they often gave way too much information away. My cardinal rule (I have many, but this one hasn’t been mentioned yet) is DON’T FREAKIN’ GIVE AWAY THE ENDING. I don’t know HOW many times I’ve heard people booktalk or whatever a book and give away way too much information. If you are going to have spoilers, say so. As a reader, I’m going to get really irritated if you don’t warn me. As a blogger librarian it’s just bad form. It seems like a no-brainer, but I still run into people who do it.
NEGATIVE REVIEWS: NOT THE ‘KISS OF DEATH.’
Sheila Ruth, Wands And Worlds (http://www.wandsandworlds.com/blog1/):
Just a comment about negative reviews from a publisher perspective. Most of the advice I’ve seen for publishers says that a negative review is still a good review (unless it totally trashes a book). It’s like the old saw that any publicity is good publicity. And a book on amazon with all five-star reviews is suspicious, whereas a book with a lot of reviews, some good, some bad, looks like a genuine thing. The martial arts book I published has mixed reviews from 2 to 5 stars (I’ve discovered that martial artists are very picky people) but it sells well anyway, and most of the sales come from Amazon. So a negative review on Amazon isn’t the kiss of death. I think *publishers* for the most part understand this, but many authors don’t. It’s naturally harder for them to be objective, because it’s their baby.
HAVE A WRITTEN REVIEW POLICY
Jen Robinson, Jen Robinson’s Book Page (http://jkrbooks.typepad.com/):
● Have a written review policy that you can refer to, in which you make clear whether or not you review everything that you receive, and that you don’t guarantee positive reviews. This helps to keep everyone’s expectations in line.
● If possible, notify the author and/or publisher when you do post a review, especially if it’s a mixed review. This increases your level of professionalism, and can help keep the author/publisher from feeling sand-bagged by running across a mixed review unexpectedly.
● If quoting from ARC or galley, make sure to specify that. This protects you and the publisher, should the final book differ from what you quoted. - Indicate the source from which you received the book, and be up-front about any particular ties that you might have with the author. I believe that being up-front about these sorts of things is the best guard against people who question one’s objectivity.
HAVE A BIT OF A THICK SKIN
Liz Burns, A Chair, A Fireplace and a Tea Cozy (http://yzocaet.blogspot.com/):
● Have a bit of a thick skin; yes, easier said than done. But, if we say authors should have a thick skin, we, as writers, should have a thick skin also when someone disagrees with our reviews.
● You won’t convince the author that you’re right; chances are, the author won’t convince you that you’re wrong. (but, if you made a mistake ... That’s another thing entirely. If your review said, “what an odd action for an 12 year old orphan” and the author says, “interesting, except it’s an 10 year old and the parents are divorced,” own your mistake. Even if the change is now, “what an odd action for a 10 year old whose parents are divorced.”)
● Galleys and arcs do change before publication. If you don’t like something based on a galley or arc, you owe it to the author and to your readers to wait for the real book because it is very possible that what you didn’t like was fixed.
AVOID SNARK ATTACKS
Sarah Stevenson, Finding Wonderland (http://writingya.blogspot.com/):
Personally, I think that there’s never a bad time for diplomacy and tact in a review, positive or negative. I learned that very early on when I used to write a weird websites column and I made a snarky comment about a site I wrote up...and they wrote back to me saying they were sorry I thought their site could use improvement but they had a limited budget (it was a site at a university, for a robot arm you could move via the web) and that was all they could do given their means...and I felt soooo bad.
A FEW LAST WORDS
There’s always more advice to give on getting started in book blogging and reviewing. In fact, the most recent Kidlit Blog Carnival was about precisely that compiled by the witty Pam Coughlin at MotherReader (http://www.motherreader.com/2007/11/november-carnival-of-children.html).
There’s plenty there from around the blogosphere.
I’d be remiss if I didn’t add my own $.02 to the discussion. I second everything already said rely on your own voice and not the publisher’s, value diplomacy but be firm and would add a few things I learned the hard way:
Don’t blog your way to a stronger eyeglass prescription (I’ve upped mine three times since starting book buds). It’s very expensive to go blind.
You can ignore all other chores but supper. You family shouldn’t starve for food or your company, even if they must climb over piles of laundry to dine with you.
● If snark is important to you, develop a style that’s at least clever. Try metaphor, exaggeration, new turns of phrase--anything but plain bitchiness, which is so overdone as to be entirely predictable. If I can finish your mean, foul sentence for you, you’re boring me.
● Take advantage of automatic posting, if your blog host has that lifesaving feature. I write all my reviews on Saturdays and let the nice folks at TypePad do the rest. I then resume my regularly scheduled life.
● Get a life. Eat moderately and exercise often. Stop smoking. Be nice to small animals and old people. Say your prayers. Remember that you’re human and not an extension of your keyboard. Of course, I’m terrible about all of the above, so do as I say and not as I do ...
I’ve been thrilled at this opportunity to blog for ForeWord, and am sorry my month ended after the traditional four weeks. I was hoping we could stretch November out until, oh, Memorial Day at least.
I wish you all happy reviewing and/or blogging, and a very Happy Holidays.
Posted by: Anne Boles Levy