Editor's Notes
 Monday, November 19, 2007
Back in early summer, a Sony Reader came through the office. Actually, it had been in the office for some time, but was hidden in a cupboard. Ignoring the obvious insinuation of its abandonment, I snatched it up, eager to download some free books from Project Gutenburg. This will be great for traveling, I announced to the office. Uh huh, they replied, without conviction.

Luddites, I thought. Remember when the first digital typewriters came out? You could see about 16 characters on a tiny screen embedded just above the keyboard, and as long as you made changes there, it wouldn’t print on the special coated paper. Sounds laborious and nitpicky nowadays, but I was so happy to be rid of the Olivetti; its racket, its physicality. The digital was like a whisper of footsteps accompanying the smoke from my cigarettes.

All right, so I take the Sony Reader home, I download a couple of Sherlock Holmes stories from Gutenberg.org, I plug the Reader into my Mac…. Hah! I should have known better. No Mac support.

But, I’m used to this kind of stuff. I’ve had Macs since 1989. Easy enough to Google “mac support for sony reader” and download some free software. (What gets me is, if it’s so easy (free), then why don’t these gadget-makers include it in their software package in the first place?) That done, I’m hooked up… But can I upload my new books from Gutenberg? No. Need more freeware for that. Finally, I’m all loaded and ready to test drive.

Huge disappointment. Sherlock Holmes is visible on the Reader, but only barely. The type is miniscule no matter how much I magnify. This means that I’m stuck with the partial books that came loaded on the Reader, or I’ve got to go to Sony website and pay for their exclusive product. But wait! I can’t, because it doesn’t support Macs.

A couple of weekends ago, I was in a BestBuy with my thirteen-year-old. I needed a powercord for my iPod and he was browsing. He liked the new Sony PSP where he could play games, listen to music, watch movies. But can he move his iTunes files over to the PSP? No. Can he even plug the thing into a Mac? No.

Honestly, I don’t understand this intolerance and exclusivity among gadget makers. Google seems to have the right idea with the announcement a couple of weeks ago of its Open Handset Alliance software that will run on any phone, and will, I presume, make every cellphone a mini pc. With the obvious trend in electronics moving away from in-home, in-office, physical gadgetry and storage, it seems to me that the first guy to market a device that runs everything wins.

Who wants a collection of movies taking up space when there’s NetFlix and InDemand? Who wants to buy a whole album when you can cherrypick? Why do I want to buy the brand new Amazon Kindle when I can already read papers and (expensive) books on my iPod, and email, watch TV, movies, listen to music? Why do I want another product that forces me to purchase their exclusive book product?

I don’t.

The first guy to market a device that runs everything wins.

posted on Monday, November 19, 2007 2:40:10 PM (Eastern Standard Time, UTC-05:00)  #    Comments [3]
Related posts:
Memento Mori: The Death of Print
Tuesday, November 20, 2007 10:38:21 AM (Eastern Standard Time, UTC-05:00)
It sounds like Amazon is on the right track with Kindle, but they're still missing the "will run everything" aspect. No PDFs and not even the IDPF's epub format.
Tuesday, November 20, 2007 12:00:17 PM (Eastern Standard Time, UTC-05:00)
Analog magnetic tape, 44.1k 16 bit CDs
Beta, VHS.
Windows, Mac
SACD, CDHD
Blue-Ray, DVDHD
Sony Reader, Amazon Kindle

When this much moola is at stake for giant companies, they forget about playing nice and try to obliterate the competition. And its always the consumer who loses out.
Tuesday, November 20, 2007 12:33:26 PM (Eastern Standard Time, UTC-05:00)
Limits on transferability of files and proprietary reader platforms remain the greatest barrier for acceptance - that is certainly true for me personally even though I have been following reader developments since the beginning.

Regarding the new Amazon reader, I spent some time studying its features on line. The device and functionalities are super. It remains to be seen whether limits on transfer of e-books stored with the reader, reading eBook properties otherwise acquired, or storing all of those out of print titles on google search will be a limitation. On the other hand their willingness to subsidize a price point under $10 could eventually draw most publishers into the program. Also, they may also methodically decide to scan into their format an increasing list of out of copyright books.

I was sufficently carried away that I almost bought the reader and was ready to go to the cart when I decided to register through my account - in the process I lost the connection and they lost the sale.

If they had included in their document upload feature a word-processing function for edits while travelling and a re-download feature, I would have gone back and closed the sale regardless of how much time it would have taken.

Gene Schwartz
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