Editor's Notes
 Tuesday, February 26, 2008
I love Seth Godin (http://sethgodin.typepad.com). Like most people, I’ve had a series of “learning to see” moments in my life. Some of them were traumatic and some so gradual they went unnoticed. None were what I’d call pleasant. Except for Seth. (Could also be that this particular “learning to see” event wasn’t volcanic so much as just eye-opening.) But besides just eye-opening however, Seth’s mix of curiosity and common sense has given me skills for critiquing and communicating about procedures and policies that used to frustrate and sometimes enrage. Okay, I still get mad, but now I talk about it.

Take a recent visit to the doctor’s office. It’s just routine, nothing special, but I did talk to the receptionist twice in a week because the doctor had to reschedule.

So I leave work and drive to the office. It’s snowing like mad. I park and stumble in. Behold! The office is empty! What’s going on? I’ve been coming to this place for ten years…where did it go?

Apparently, it moved two weeks ago. “They sent out a postcard,” a nurse in the hall informs me, “but not everyone got it.” She hands me a murky Xerox of their new location.

Okay, I’m not in sales, but I do work for a business that requires and relies on sales; on making the customer happy; of anticipating needs. What business doesn’t, you may ask? Doctors, that’s what.

What other business would neglect to tell you on the phone – twice – that they’d recently moved? What other business, for that matter, would routinely keep you waiting 40 minutes (at least) for your appointment? What other business would say, “Oh, that’s okay,” when I informed them I was late because I didn’t know they’d moved. That’s okay? You mean it’s my fault and you’re telling me “that’s okay?”

Now, if this were a normal business blowing me off, say a printer or car repair, I’d walk away. And while my initial response to walking away from my doctor is trepidation, that’s mostly because of laziness: I’d have to find another. But think about it, could she, the new one, be any more anonymous than the one I have? I doubt it. Even after ten years, she doesn’t know a single thing about me apart from the stuff on my chart. Is it hard to find a new doctor? No, not really. Certainly not any harder than finding a new printer or car repair shop.

And the point of this harangue? I suppose it’s to shout out from the rooftops, I’m sick and tired of arrogant doctors and I’m not going to take it any longer. Doctors are a business after all, and as a client, I’ve got choices.

It just occurs to me that there’s another business that systematically treats its clients like they have no choice: public schools.

posted on Tuesday, February 26, 2008 1:05:46 PM (Eastern Standard Time, UTC-05:00)  #    Comments [0]
 Thursday, February 21, 2008

From Bondage to Belonging:
The Worcester Slave Narratives

Edited by B. Eugene McCarthy and Thomas L. Doughton
University of Massachusetts
978-1-55849-622-4

This book is crazy good. Why don’t they use primary materials like these in middle and high schools? The thought and feelings of these men and women are perfectly intelligible to children of that age, and incredibly powerful as they are the words of the people themselves, not some scholar telling, but real slaves showing.

And with that, I’ll let the people speak for themselves.


The Narrative of Lunsford Lane, Formerly of Raleigh, N.C. 1842
“My infancy was spent upon the floor, in a rough cradle, or sometimes in my mother’s arms; my early boyhood in playing with the other boys and girls, colored and white, in the yard… I knew no difference between myself and the white children nor did they seem to know any in turn. Sometimes my master would come out and give a biscuit to me, and another to one of his own white boys but I did not perceive the difference between us…

“When I began to work, I discovered the difference between myself and my master’s white children. They began to order my about, and were told to do so by my master and mistress. I found, too, that they had learned to read, while I was not permitted to have a book in my hand. To be in possession of anything written or printed was regarded as an offence. And then there was the fear that I might be sold away from those who were dear to me, and conveyed far to the South I had learned that being a slave I was subject to this worst (to us) of all calamities and I knew of other in similar situations to myself, thus sold away… To know, also, that I was never to consult my own will, but was, while I lived, to be entirely under the control of another, was another state of mind hard for me to bear. Indeed all things now made me feel, what I had before known only in words, the I was a slave.”


The Life of John Thompson, A Fugitive Slave; Containing His History of 25 Years in Bondage, and His Providential Escape. Written By Himself. 1856

“The first act of slavery which I recorded in my memory , was the sale of my elder sister, who belonged to Henry Wagar, brother to J,H., and who lived three miles from our plantation. My mother heard of the sale, which was on Saturday, and on Sunday tool us with her to see our beloved sister, who was then in the yard with the trader’s drove, preparatory to being removed far South, on the Monday following. After traveling six miles, we arrived at our place of destination. Mother, approaching the door of the trader’s house, fell upon her knees, in tears begging to be permitted to see her imprisoned daughter, who was soon to be dragged away from her embrace, probably to be seen no more in the flesh. It was not his custom to admit slaves into his yard to see their friends; but at this time, his heart seemed to be moved with compassion, for he opened the door, telling us to go in, which we did.

“Here, the first thing that saluted my ears, was the rattling of the chains upon the limbs of the poor victims. It seemed to me to be a hell upon the earth, emblematical of that dreadful dungeon where the wicked are kept, until the day of God’s retribution, and where their torment ascends up forever and ever. As soon as my sister say our mother, she ran to her and fell upon her neck, but was unable to speak a word. There was a scene which angels witnessed; there were tears which, I believe, were bottled and placed in God’s depository, there to be reserved until the day when He shall pour His wrath upon this guilty nation.”
posted on Thursday, February 21, 2008 10:04:36 AM (Eastern Standard Time, UTC-05:00)  #    Comments [1]
 Monday, February 11, 2008
Something that confounds the office every single day when we open the mail is the lack of professionalism in book cover design. I am sure that there are many, many books with wonderful covers that fail to become bestsellers, but I’m also sure that wonderful books with awful covers are doomed from the get-go.

Remember when album covers were so important? They were inspirations and compliments to the music on the disk. The album cover has been replaced by the music video, but book covers are alive and well. Rather, they ought to be.

Some of the problem comes from the disintegration of specialization. Yes, you could blame it on technology, but that would be too easy. Blame it on the guy who thinks he can do everything just because he’s got the technology.

Bob Sacks (www.bosacks.com) sent out an article on 6 February from the Independent about a new printer that produces 3D objects. I’ve seen similar printers used in the auto industry, but soon they’ll be available, and affordable, to anyone. The means of mass production will (or could) suddenly be everyone’s utility room.

Great, and not so great. Great for designers, craftspeople, artists; not so great for the rest of us who will experience a flood of the home-made and half-baked.

The same thing happened when desktop publishing was introduced – has it been almost 20 years! – spawning ugly newsletters, brochures, pamphlets, and now books galore. Just because you can produce a public document doesn’t mean you should.

An average book cover consumes 10 to 15 hours of a designer’s life. Ask yourself, do you even know what an average book cover looks like? And don’t ask your sister or your girlfriend or your mom, because unless they’re designers, they don’t know either.

A book cover inspires an immediate reaction. Whether that reaction is apathy, derisive cackles, or curiosity is totally up to you. My advice: Hire a professional.

Here’s a site I like to look at. Remember, though, just because you look at this site, it doesn’t make you a designer. http://nytimesbooks.blogspot.com/

posted on Monday, February 11, 2008 12:51:30 PM (Eastern Standard Time, UTC-05:00)  #    Comments [4]